Enklu's long-term goal is to foster a Spatial Computing marketplace driven by generative AI, linking players, operators, and creators. Some aspects of this marketplace are already operational in 2023, with more to be introduced in the coming years. Our B2B2C model necessitates a clear understanding of each user type's specific needs and how they integrate into our expansive product ecosystem.

Player Segment

• Current Role: Customers at our Location-based Entertainment venues, purchasing tickets for augmented reality experiences in a social context.
• Future Outlook: Users engaging with Enklu experiences, either through purchased passes or free unlocks via the Enklu Social app.
• Player Expectations: Dependable progress tracking, digital item and upgrade storage, social media sharing capabilities, and discovery of local experiences. Key is also the management of friend groups for organizing shared experiences.
• Player Activation Strategy: Our strategy views each user as part of a progression ladder, adding value to the ecosystem. While Players form the largest cohort, we anticipate a subset to act as Influencers, sharing their experiences online. We estimate that for every 100 players, 10% will become Influencers. Additionally, we foresee 1% of players evolving into creative contributors, enriching our ecosystem with their unique content.

Creator Segment

• Current Role: Internal developers at Enklu, crafting experiences for our first-party content lineup.
• Future Outlook: Any user aspiring to customize, adapt, modify, and publish content in the Enklu marketplace.
• Creator Expectations: Integration with standard art and design pipelines, real-time editing tools for in-situ modifications, and content that dynamically adapts to new environments and player types.

Operator Segment

• Current Role: B2B clients in the Location-based Entertainment sector, managing family-entertainment centers or similar attractions.
• Future Outlook: B2B clients across various verticals utilizing Spatial Commerce for consumer sales.
• Operator Expectations: Efficient hosting of digital experiences, high entertainment value, user-friendly software for staff, robust and reliable systems for customers, and content that encourages repeat patronage.